Project Confrontation

Project Confrontation 1963 (Project C)

It aimed to desegregate businesses like the large retail stores, to force them to employ blacks and integrate their facilities. The plan was for a peaceful march from the Baptist church to the city centre, to disrupt traffic and carry out a very public boycott of city centred businesses and stores during the very busy shopping days leading up to Easter. The Public Safety commissioner "Bull Connor" could be counted on to resort to physical violence, thus drawing attention to the march. As the police became increasingly violent, using high pressure hoses, batons and dogs, the boycott was given more publicity through the media and attracted more marchers.

The continued march led to Martin Luther King's arrest.